OMER

A name that is prized by beer connoisseurs everywhere is this brand from the Omer Vander Ghinste Brewery. And it goes without saying that this premium brand's clever and attractive marketing campaign needed a packaging to match.

Tubes for exclusive brands

OMER and an exclusive tube? It's a match made in heaven. The stylish tube underlines the quality of the premium beer and is somewhat reminiscent of champagne and spirits - exactly the positioning they were looking for at OMER.

Choosing Corex was a no-brainer for OMER, thanks to its proven track record in the beverage industry. The numerous positive testimonials in the sector were a huge reassurance and by choosing the superior Corex tubes, there is simply no better guarantee. Both for the Tripel LeFort beer and for OMER. Brut Nature, the customer could count on the expertise and the tubes of Corex. The beautiful finish was crucial to make it all come together.

Open communication

The collaboration? It ran like clockwork. Both companies were on the same page from the start and every part of the project went without a hiccup. It was all based on open communication and mutual trust. OMER was kept abreast during every step in the process, the delivery deadlines were met to perfection, and the quality delivered was top-notch.

The biggest challenge? Getting the colours exactly in line with OMER's house style. This is sometimes a little less straightforward with packaging. To be 100 percent sure of the exact match, the OMER team was invited to oversee the project from the very start of the production process, giving even more reassurance.

Higher sales

Did the packaging as well as the beer appealed to customers? You bet! Both tubes helped significantly boost the sales. Undoubtedly partly due to the added value of the luxurious look of the tubes.

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